14 March 2019
Published 14 March
Privacy has long been a value for Apple, hammered by Steve Jobs a decade ago and built-in to Apple’s software, something that can’t be said for many other tech companies. But marketing privacy as a product feature can be tricky. How do you show it?
Apple’s latest iPhone ad tackles that challenge head-on, connecting privacy to iPhone in the most relatable ways yet — like public bathroom etiquette.
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