Privacy has long been a value for Apple, hammered by Steve Jobs a decade ago and built-in to Apple’s software, something that can’t be said for many other tech companies. But marketing privacy as a product feature can be tricky. How do you show it?

Apple’s latest iPhone ad tackles that challenge head-on, connecting privacy to iPhone in the most relatable ways yet — like public bathroom etiquette.

more…

The post Apple makes privacy extremely relatable in fun new iPhone ad appeared first on 9to5Mac.